AdTech · 2023

Marketing Automation Suite

Automated campaign management with custom attribution and optimization.

A comprehensive marketing automation platform built for performance marketers managing high-volume Facebook ad campaigns. The system consolidates campaign management, automated comment moderation, rule-based optimization, and cross-account analytics into a single dashboard. It handles €100k+ daily ad spend across multiple ad accounts, with features for automated bid adjustments, creative performance tracking, and real-time profitability reporting.

The Challenge

The marketing team was managing dozens of Facebook ad campaigns across multiple ad accounts, spending hours daily on repetitive tasks: moderating comments, adjusting bids, killing underperforming ads, and compiling reports in spreadsheets. Facebook's native tools couldn't provide the cross-account visibility or automation rules they needed. Comment sections were being overrun with spam and negative comments that hurt ad performance.

Our Solution

Built a centralized command center that connects to the Facebook Marketing API for unified campaign management. Implemented automated comment moderation with keyword filtering and auto-responses to common questions. Added a powerful rule engine that automatically pauses ads based on CPA thresholds, scales winners, and sends Slack alerts. The analytics dashboard provides real-time P&L across all campaigns with custom attribution windows and creative-level performance breakdowns.