Working with Fabian transformed how we approach our technical challenges.
An end-to-end marketing automation platform that manages €100k+ daily ad spend across multiple channels. Features custom attribution modeling, automated bid optimization, and creative testing frameworks.
The Challenge
Managing large-scale ad campaigns across Meta, Google, and TikTok was consuming the entire marketing team's time. Attribution was broken, and there was no systematic way to test creatives.
Our Solution
Built a centralized platform that connects to all ad platform APIs, implements custom attribution logic, and automates bid adjustments based on performance data. Added a creative testing framework with statistical significance calculations.
Tech Stack
Meta API
Python
Analytics
Automation
The Outcome
€100k+ daily spend managed
30% improvement in ROAS
Automated bid optimization
Real-time cross-channel analytics