Working with Fabian transformed how we approach our technical challenges.
Rebuilt a high-traffic Shopify store as a headless architecture using Next.js. The new platform delivers sub-second page loads, personalized product recommendations, and a streamlined checkout experience.
The Challenge
The existing Shopify theme was slow and couldn't support the advanced personalization features the brand needed. Mobile conversion rates were suffering due to poor performance.
Our Solution
Migrated to a headless architecture with Next.js on the frontend and Shopify as the backend. Implemented edge caching, image optimization, and a custom recommendation engine based on browsing behavior.
Tech Stack
Next.js
Shopify API
GraphQL
Vercel
The Outcome
50% faster page loads
25% conversion increase
40% lower bounce rate
Seamless mobile experience